Week 2: Audience and
Context
The context
of any communication is the environment surrounding it. Renee Dechert (2013) suggests that ‘any
communication is affected by the environment in which it is produced’. How very true indeed. Our communication with a friend is different
to communication with say our employer.
For example
I could communicate to a friend:
‘The seminar I went to on the week-end was so
dull and boring’.
While
reporting to my employer I may say:
‘There were some very interesting topics
raised’.
As I sit
here and ponder over what it is I want to write in this blog I am conscious of
my audience. In particular, I want
to engage you on this journey throughout the next 12 weeks. Matt Abrams (2013) states: ‘if I
take my audience’s needs first then it changes what I say and how I approach
things’. That’s a great statement,
however how do you know what your audience’s needs are? For me to know that then I must have some
interaction with you.
Alternatively
I can presume to know what your needs are based on my needs in that we share
one common goal, to complete Comm11003 – Communication in Professional Context. Therefore, we need to know certain things
about our audience so that we can respond in our blogs appropriately. (Eunson 2012)
I as the
writer may ask questions, and engage you (the audience), however the dynamics
are very different to that of interpersonal communication or from group
communication. For example, in a
one-on-one discussion with a fellow student there would be interaction and
feedback which effectively would stimulate each other and our thought systems, and
‘create a flow’.
Each context has an influence on the
communication process.
‘The seminar I went to on the week-end was so dull and boring’.
‘There were some very interesting topics raised’.




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