Thursday, 30 October 2014

How – What – Who For?

Week 2:  Audience and Context

The context of any communication is the environment surrounding it.  Renee Dechert  (2013) suggests that ‘any communication is affected by the environment in which it is produced’.  How very true indeed.  Our communication with a friend is different to communication with say our employer. 

For example I could communicate to a friend:

‘The seminar I went to on the week-end was so dull and boring’.




While reporting to my employer I may say:

‘There were some very interesting topics raised’.




As I sit here and ponder over what it is I want to write in this blog I am conscious of my audience.  In particular, I want to engage you on this journey throughout the next 12 weeks.  Matt Abrams (2013) states: ‘if I take my audience’s needs first then it changes what I say and how I approach things’.  That’s a great statement, however how do you know what your audience’s needs are?  For me to know that then I must have some interaction with you.

Alternatively I can presume to know what your needs are based on my needs in that we share one common goal, to complete Comm11003 – Communication in Professional Context.  Therefore, we need to know certain things about our audience so that we can respond in our blogs appropriately.  (Eunson 2012)

I as the writer may ask questions, and engage you (the audience), however the dynamics are very different to that of interpersonal communication or from group communication.  For example, in a one-on-one discussion with a fellow student there would be interaction and feedback which effectively would stimulate each other and our thought systems, and ‘create a flow’.



Each context has an influence on the communication process.  

Context is very important.  If you are a speaker or an author and you do not understand your audience, your message will not come across with widespread reception.




References:

Abrams, M 2013, 'Know your audience and context', viewed 4 November 2014 http://www.youtube.com/watch?v=WQ3wJ2A_4UI

Dechert, R 2013, 'Understanding how communication works', viewed 4 November 2014 http://www.youtube.com/watch?v=mqrNqGoXLno

Eunson, B 2012, Communicating in the 21st century, 3rd Edn.  John Wiley & Sons, Milton



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